DIGITAL INFRASTRUCTURE
Hardware for hyperscale data centers and optical networks. Electronics manufacturing services. Semiconductors for RFID, NFC and Industrial Internet of Things (IIoT).
I’ve run the businesses I advise on
HundredEast is an independent advisory firm in Bangkok for foreign-owned companies in Thailand and for Thai and Asian companies expanding into the West. It brings thirty years operating across Asia, Europe and North America to companies entering new markets, restructuring operations, or building the board and governance they now need.
The record
Experience that carries weight
- $500M+Held P&L responsibility for manufacturing product revenue in a single business.
- Board of Trade of ThailandDirector on the main board of Thailand’s national peak body for commerce, 2010 to 2015.
- 29 countriesA global account management program built from zero, run from an international headquarters in Europe through the country organizations.
- 18 monthsReturned an industrial services company to profitability after a decade of losses.
- 650 peopleManaged an Asia-Pacific workforce, including three plants in China, Thailand and India.
- €25MWon a national government program for a European technology company against a twenty-year incumbent.
Industries
Where the experience was built
INDUSTRIAL MANUFACTURING
Flow and fluid control for appliances, HVAC and automotive. Multi-plant operations across China, Thailand and India.
SECURE SYSTEMS AND IDENTITY
Automated border control and biometrics. Building automation, fire and life safety, electronic security.
INFRASTRUCTURE AND MOBILITY
Vertical transportation. Rail and mass transit.
The proposition
Where this usually starts
Coming in
You have decided to come into Thailand and everyone you ask gives you a different answer on how to structure it.
Already here
The reporting between your subsidiary and headquarters doesn't line up, and the explanations coming back don't close the gap.
Going out
You are expanding overseas and need to decide which market to enter, who to work with and how much to commit.
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Board Advisory
Delegation of authority, board reporting, and how decisions get made when a company has outgrown the way it operates now.
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Market Entry & International Expansion
Choosing the market, entry model and partners, testing the commercial case, and deciding what to commit before expansion begins.
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Setting Up in Thailand
Turning the establishment plan into an operating business: company structure, approvals, premises, fit-out and the sequence that determines the opening date.
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China Plus One
A second production site changes the investment case well beyond factory cost. Tooling rights, customer qualification and duplicate inventory decide whether the savings survive the move.
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Subsidiary Governance
Improving operating performance across the group, with clear authority, reporting that supports decisions and corrective action where results fall short.
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Turnaround & Restructuring
Finding the causes of losses, setting cash-flow and operating priorities, and putting a recovery plan into action with clear responsibilities and milestones.
