The Grand Palace lit up at night, with the Bangkok skyline behind it
The founder

Marc Spiegel

I am a dual Thai and US citizen, born in New York and based in Thailand for most of my career. For thirty years, I have run businesses across Asia, Europe and North America. I have run a global program from a European headquarters and led operations in Asia that reported to headquarters in Europe and the United States. I know how the same business can look different to the people reviewing the reports and the people responsible for the results.

I work in Thai, English and French. A plant manager may explain a problem in Thai while the group asks about it in French or English. I am in both conversations, and I can see where the two accounts differ and get to the decision that needs to be made.

My work in Thailand has extended beyond the companies I ran. From 2010 to 2017, I worked with prime ministers, ministers and senior officials through the committees and subcommittees where business rules were examined and changed. We brought detailed proposals and supporting evidence on work permits, visas, foreign investment and the barriers companies faced in practice. I took part in the meetings where those proposals were worked through with government, and in the follow-up needed to put them into effect. Changes to work permit and visa rules came directly from that work.

In 2014, the government also acted on our proposal to return the Board of Investment to the Prime Minister's Office. That gave the agency the standing to work across ministries on investment decisions. It is one example of what sustained work between business and government achieved.

When I first arrived in Thailand, I went to a dinner with Taiwanese businesspeople who, to my surprise, were competitors. They laughed at my question about why they were all there together and told me:

The rice bowl is big enough for everyone to eat.

I have kept that lesson with me. I go into a negotiation knowing what my side cannot give up. I also look for the room around it: terms the other side can accept and both sides can live with after the agreement is signed. It's important that both sides walk away from the table satisfied with what they're getting out of the deal. Relationships built that way have lasted well beyond the signatures on a piece of paper.

HundredEast grew out of those thirty years of operating experience, my relationships in Thailand and the perspective that comes from working across borders. I founded it to bring that judgment directly to companies making decisions here and abroad.

Outside work, my passions are wine and ice hockey. I have played in Bangkok long enough to be one of the few from the original group still on the ice, and I am a captain in the Flying Farangs Hockey League.

Marc Spiegel, founder of HundredEast
Public voice

Speaking for the foreign business community

Vice Chairman, Joint Foreign Chambers of Commerce in Thailand (JFCCT), 2011-2017.

President, Thai-Finnish Chamber of Commerce, 2010-2014.

Director, Board of Trade of Thailand, 2010-2015.

These roles put me in front of the Thai press and on Thai television for years. At the JFCCT, I spoke for the foreign business community as a whole, rather than for any one employer.

  • Thai press and Asia regional

    BANGKOK POST · THE NATION · WSJ ASIA · STRAITS TIMES

    Quoted across these publications for more than a decade. The coverage focused on trade, foreign investment and the regulatory questions that decide whether a foreign company can operate here properly.

  • Thai broadcast outlets

    NATIONTV · CHANNEL 3

    Interviewed on national broadcast about foreign investment and business on multiple occasions, mostly in English.

Marc Spiegel, Vice Chairman, Joint Foreign Chambers of Commerce in Thailand (JFCCT), interviewed on BBC World News
Broadcast

Talking Business with Linda Yueh

12 DECEMBER 2014 · 28 MINUTES · FILMED IN THAILAND

BBC World News brought the program to Thailand to ask how an economy holds up through political transition, how businesses adapt when the regulatory environment is shifting, and what that period meant for Southeast Asia's plans for a free trade area.

I took part as Vice Chairman of the JFCCT, representing the foreign business community during a difficult period for companies making decisions about Thailand. Those were questions I had been working through with government and business leaders, now being asked on the record before an international audience.

Broadcast still from the program. Copyright BBC.

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